From a finished track to a release that’s set up properly.

Most singles don’t fail on release day. They fail in the weeks before it, when nobody was told, nothing was pitched, and the track reached the platforms the same week it came out. The Artist Starter Pack is the system that stops that happening, built for independent artists doing it themselves.

What you get, in three files

• The guide, 56 pages (PDF). Around 30 of those pages are worksheets and checklists rather than reading.
• The release and content tracker (spreadsheet). Six tabs. Enter your release date once and the twelve-week plan and 84-day content calendar fill themselves in. Includes a merch calculator.
• 13 Canva templates. Posts, stories, Reel covers, a gig poster, a merch drop, a YouTube thumbnail and a one-page press kit. Built with free Canva elements only, so nothing arrives watermarked and no paid plan is needed.

Inside the guide

1. The Artist Growth Roadmap — four stages, one goal each, and what to ignore until you get there.
2. Set Up Properly — distributor chooser, PRS and PPL registration, split sheet, sample log, metadata checklist, and what to check before signing anything.
3. Artist Branding Kit — identity worksheet, bio in three lengths, visual identity, profile audit, artwork spec and a one-page EPK.
4. The Release System — the twelve-week tracker, the deadlines that decide whether a release lands, a pitch template, the 100-person list and message scripts.
5. The Content Engine — 40 post ideas by release week, one filming session turned into ten posts, a weekly planner and 15 AI helper prompts.
6. Canva Template Set — all 13 templates, with sizes and what each is for.
7. Earning Beyond Streams — merch calculator, sync-ready checklist, small-gig budget and direct fan support options.
8. Resources and Sources — where to go next, and where every figure came from.

Why this one

Every price, fee and platform rule comes from the platform itself or a named source, with the date it was checked. Two pages at the back list all of them. It’s written for the UK, in pounds, with PRS and PPL named rather than vague talk of royalties, and it’s for artists only: no general creator advice.

Who it’s for

Artists with finished music and no plan for releasing it, and artists who’ve released before but never pitched or registered anything. If you already have a manager and a label doing all of this, you don’t need it.

Please note

This is an instant digital download, not a physical product. It explains how the music business generally works so you know what to ask; it isn’t legal, tax or financial advice, and it makes no promise about streams or income. Figures were checked in September 2026.